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Ethical Unicorn: living a cruelty-free, no-waste life

Photo by Katy Lalanne

What was your #1 source of inspiration in creating Ethical Unicorn?

It’s impossible to choose just one! I love Man Repeller for the sense of humour in their writing. Rookie Mag for the individuality of their voice and This American Life for their approach to storytelling. And of course, all those people in the Ethical Influencer Network and Ethical Writers Coalition too. They work so hard to make the world a better place.

We love your brand. How did you come up with the name?

Full credit goes to my bestie, Madison! She’s a professional writer, we tour together every year for a couple of months. I told her over skype about this idea I had for a website and she came up with the name in about 30 seconds. Everyone should get themselves a professional poet!

What does a typical day in the life of the Ethical Unicorn look like?

It changes so much! I always have one day that’s fully dedicated to writing and researching and one that’s dedicated to choreography. Most days include exercise (dance classes), writing on the blog or for other websites. Then there are meetings, rehearsals, choreography, photoshoots and life admin. So much of adult life is about emails. I feel like this is never talked about enough! Especially when you’re writing for people, talking to companies and trying to produce your next tour. When Madison and I are on the road, I try to write as much of the blog in advance and leave it to post on schedule. Our days made up of travelling to our venues, performing, teaching workshops and trying to sleep when we can!

What would your top 3 suggestions to a newbie at living an ethical life be?

I will say this forever but my top tip is to take it small and slow. Making smaller changes over time, step by step, is a more sustainable way to keep habits going than trying to completely overhaul your life overnight. Then, find a community that can inspire you, give you tips and help you on the journey. And, finally, try not to beat yourself up if you make mistakes, just focus on moving forward. Remember you always have tomorrow to try again!
Michelle Calcatelli

Michelle Calcatelli

Hi there! My name is Michelle. I'm an American living in Italy, mom of two girls, a lover of travel, music and good food shared with loved ones. I am a freelance grant writer and a former agricultural development practitioner, having worked mostly in rural Africa for 18 years. I look forward to creating a space here - with your help - where we can exchange dreams, ideas and kindness to start shaping a better tomorrow.

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